SciComm 101: How to Clearly Communicate Your Science

How do you make science not just understandable, but unforgettable? Research can fall flat if it isn’t communicated clearly, strategically, and with intention.

Unpack the fundamentals of science communication, from defining what “SciComm” actually is to exploring the core elements that make it effective: understanding your audience, shaping a strong message, choosing the right medium, and telling a story that resonates. Join Shane M. Hanlon and Jordan Nutting of BrandLab at the American Chemical Society as they teach you how to the build skills that will make your communication clearer, more compelling, and more impactful.

This ACS Webinar is co-produced with C&EN BrandLab and is moderated by Heather Lockhart-Neff of C&EN BrandLab at the American Chemical Society.

 “What You Will Learn”

– What science communication is and why it matters
– How to identify your audience, clarify your message, choose the right medium, and shape a story that resonates
– Why authenticity is essential in science communication and how it strengthens trust, engagement, and impact