Make Your Science Stick: Why Facts Matter but Stories Move
- Sponsored by ACS Webinars and BrandLab
- June 10, 11:00am-Noon, Online, Free, Registration required
Stories are one of the most powerful tools we have to communicate science. Narratives do what facts and figures can’t do alone: stick in our minds, compel action, and inspire change.
Join Jordan Nutting and Sarah Ashley Jolly of BrandLab as they explore why storytelling in science is such an effective communication strategy and what makes narrative more compelling than presenting data and figures alone. You’ll learn how to craft stories that can be used in presentations, articles, lectures, and other formats that make complex data and technical ideas clear, actionable, and memorable, no matter the audience. Register now to learn why it matters in science and how to use it to make your message stick.
This ACS Webinar is moderated by Heather Lockhart-Neff of the American Chemical Society and is co-produced with BrandLab of the American Chemical Society.
What You Will Learn
- How to uncover the story that’s already part of your science
- Why stories can be more compelling than facts alone
- What makes a good story and how to incorporate those elements into your science communication
Event Details
- Wednesday, June 10, 2026 @ 2-3pm ET
- Free to attend
- Slides will be available on day of the webinar