Clicks with Credibility: Science on Social Media
- Clicks with Credibility: Science on Social Media
- Sponsored by ACS Webinars
- May 27, 11:00 am-12:30 pm, Online, Free, Registration required
Social media platforms have become a powerful force in shaping how scientific knowledge is communicated, interpreted, and trusted, so having the right tools to effectively share your message is critical.
Join Gabriella Baki (LinkedIn https://www.linkedin.com/in/gabriella-baki-5890693b/ and Instagram @utcosmeticsciencemajor), Tom Kuntzleman (YouTube @TommyTechnetium, TikTok @pchemstud, Instagram @tommy.technetium), and John Richardson (Instagram @cultured_analysis and YouTube @shipugenchemtutorials2015) as they examine how chemists and science communicators are leveraging platforms like Instagram, TikTok, and YouTube to translate complex ideas into compelling, accessible narratives for diverse audiences. Through real-world insights from experienced science content creators, this webinar will unpack what drives engagement as well as what undermines it. Attendees will gain a nuanced understanding of both the opportunities and the professional responsibilities that come with using social media as a tool for modern scientific outreach.
This ACS Webinar is moderated by Emily Schneider of the American Chemical Society and co-produced with the ACS Committee on Communicating Chemistry and the ACS Communications Division.
What You Will Learn:
– Proven strategies for transforming complex chemical concepts into clear, engaging digital content
– How to establish and maintain scientific credibility in online environments
– Practical approaches to fostering meaningful, two-way engagement with public audiences